SEO - Do you really need Search Engine Optimization?

Search Engine Optimization (SEO) is among one of the most important considerations and the first step to start with in your web site development steps. Website Marketing, also known as SEO, is the process of optimising a website (or promoting your website) for top rankings in search engines.

Every search engine ranks web pages differently. For some, the 'Page Title' is most important while for others, the page 'Meta Tags Description' or 'Meta Keywords' are important only if they appear in the first paragraph of the page. Remember, a number of factors are important when optimizing a website, including but not limited to page content, the structure of the site and page layout, HTML meta-tags, the numbers of links you have coming into your site, from other sites, and also Internal Links, which are links that link to another page within your site.

One other thing that is also very important is the age of your site. If your site meets all the above requirements, it does not mean that it will rank high. But if your site is old and meets most of SEO criterias, your chance of having your website ranked better is very high.

At Web Design and SEO of Reading (WDSR1), every page we create will have the following:

• An Appropriate Page Title,
• Good Keyword Meta Tags,
• Good Description Meta Tags,
• Keywords appropriately worked into the first, second and all of the paragraph of each web page,
• There will be NO tiny test - Several search engines consider tiny or invisible text as an attempt to spam, therefore, will result in your site being either banned or not indexed at all,
• All graphics, content in a page, will include keywords in the Alt test field - Several search engine will take into consideraton the Alt text when indexing a site,
• All pages will include Comment Tags with prominent keywords - Again, several search engines will take into consideration of the Comment tag when indexing a web site,
• All web page redirects will be done via HTTP, the way they are supposed to be done instead of Meta Refresh for they are considered as an attempt to spam and will not index your web page,
• At least one navigational menu will be text links instead of images because several search engines cannot spider navigational menu created using Images only,
• URL strings will contain relevant keywords,
• We will manually submit your site to top major search engines to help ensure that your website is indexed.

ETHICAL SEO METHODS

Web Design and SEO of Reading (WDSR1) always believed that ethical methods for website seo are essential to ensure that any seo work will have a positive effect on your site and not a negative one and avoid your web site from being banned.

One thing that Web Design and SEO of Reading (WDSR1) will not do is 'Keyword Stuffing', create 'Doorway Pages', have 'Hidden Text' on each page or have keywords that are not related to your website. You might get listed hight for a couple of days or weeks but then your site will fall down, really down, so down that it will not be found.

SEO & YOUR WEBSITE - Can we help you?

Yes we can help your website achieve top ranking. For a free SEO quote, or to contact us under no obligation with your optimization requirements, please request a free website seo quote or contact us via phone at 484-525-6940 and one of our SEO Expert will be more than happy to answer all your questions you might have about how to achieve high search engine ranking?